About us

🌸 HER NELLIEB Brand Story｜
"We are not just designing a dress, but participating in the most important moment of her life."

HER NELLIEB was founded by brand founder TINGYAO HUANG in Colorado, out of his deep affection and respect for his wife.
On their wedding anniversary, he wanted to do something truly meaningful for her - not just a gift, but also a commitment and expression that can continue. So, HER NELLIEB was born.

He used this brand to design a dress language that is neither ostentatious nor powerful, carrying the unique light of every woman in the highlight moment of her life: a graduation ceremony, a romantic dinner, a stage that belongs only to her.
This is not only a gift to his wife, but also a tribute to the gentle power of all women.

🌺 Origin of the brand name｜The Name "HER NELLIEB"
HER NELLIEB is a symbolic name about women's power and elegant expression.
"HER" represents every independent and confident woman; "NELLIEB" is a fictional but imaginative name that embodies the spiritual portrait of modern women - firm, gentle, and undefined.

Every dress of HER NELLIEB is like a second layer of skin tailored for her, not only decorating the appearance, but also awakening the inner self-identity.

We believe that elegance is not imitation, but being true to oneself.

💎 The values we adhere to

1. Haute couture aesthetics: tailoring for her

Each dress is designed based on the curve structure of the human body, combining three-dimensional tailoring with fine pattern making, emphasizing fit, tolerance and elegance of lines. We believe: A dress that is truly suitable for women is one that makes her move like dancing.

2. Handmade details: craftsmanship determines attitude
From embroidery, beading to the selection of fabrics, we insist that every detail is completed by experienced craftsmen. Because we know that every special moment deserves such seriousness.

3. Sustainable fashion: Gently influence the world
HER NELLIEB rejects fast fashion, gives priority to natural and environmentally friendly materials (such as recycled satin, organic cotton lining), uses degradable paper products for packaging, and is committed to leaving the smallest burden on the earth in the expression of beauty.

🤝 As a reliable wholesale partner, HER NELLIEB provides a stable supply and flexible ordering policy, supports small batch and diversified ordering, and helps partners reduce inventory risks. We respond quickly, provide professional services, and are committed to achieving win-win results with retailers to help improve sales performance.

Choosing HER NELLIEB means choosing a wholesale cooperation brand that focuses on quality, service and win-win results.

No matter who it is, the moment she puts on HER NELLIEB, she knows:
She is the protagonist of this life celebration.